The brief

A tech launch ended at 9 p.m. — and 300 guests expected the night to keep going. The client asked for an afterparty that felt like the product: electric, colourful and impossible to photograph badly.

Our approach

We took over the warehouse next door and built a neon world: custom tube installs in brand colours, a glowing tunnel entrance, glow bars, a headline DJ with a midnight confetti drop, and breakfast sandwiches at 1 a.m. Transport shuttled guests the 200 metres between venues all night.

The outcome

A 2 a.m. finale with the whole room glowing, 40,000 social impressions overnight, and a client who rebooked before the lights came up.